Category Archives: Media

Canon Pixma – “Bringing Colour to Life”

You may have gathered from previous posts that I have a fascination for the interplay of science and art, and the visualisation of natural organic events or senses, in particular, sound. This post picks up the interdisciplinary comment on a TV and cinema ad for Canon Pixma printers, created by Dentsu London. The stunning visuals in the ad have been created by using sound frequencies emitted through a speaker cone to create a beautiful ‘paint sculptures’ in a fantastic celebration of colour.  I love the abstract nature of the scene; you totally lose any awareness of scale, the natural forms of liquid globules are filled with a stunning mixture of vivid hues against the contrast of a deep black background, and there is no indication to timescale- it’s almost otherworldly.

To accompany the ad, creators Dentsu have shot this ‘making of’ video which ives a great insight into the creative visions behind the beautifully effective realisation of ideas. There’s also more info here. on the Dentsu blog http://www.dentsulondon.com/blog/2010/09/28/sound-sculptures/

Inspired by Dentsu’s work, director Ross Ching decided to try the technique for himself in his work for DTS, ‘The Speaker Orchestra’. I really like the way that he has carefully married the timing, action and music to form a really effectively cohesive representation of the soundtrack whilst not distracting from beautiful, perfectly times visuals.

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The Rough Diamond – Disrupting Education through Creative Collaboration

This week I attended Learning Without Frontiers, a conference and festival in London’s Kensington Olympia which brings together disruptive thinkers, innovators and practitioners to share knowledge, ideas and experiences about new learning. This year’s event featured star speakers,among many others, Noam Chomsky, Ellen Mac Arthur and of course, King Ken. I went along with  the Ideas Foundation to help launch ‘The Rough Diamond’ –  a collaboration of creative educators who are bringing together their skills, passion, and expertise in order to revitalise creative education, thereby opening doors for young people and providing a model which is sustainable for students, employers, and the economy.

The Rough Diamond is a 6-way partnership between the Ideas Foundation; The School of Communication Arts; Ogilvy Digital Labs; Ravensbourne University; OnedotZero and The Marketing Academy-

                                                                                          

The Ideas Foundation is a charity founded by Ad Man Robin Wight, and is born under the aim of identifying and nurturing young creative talents. They do this by running workshops with 14-19 year olds which gives them the opportunity to work on live briefs with professional mentoring from industry experts.

SCA 2.0 - School of Communication Arts in London

The School of Communication Arts teaches a unique curriculum which has been written by professionals from the communications industry. Their students work as an agency on a series of live briefs on an intensive 12 month course delivered by industry mentors who stand in the shoes of teachers. At the ned of the 12 months, students are sent out on work placements or are eligible to apply for £10,000 worth of funding to start up their own venture through SCA’s Ideapreneur system.

At Ravensbourne University creative students and businesses collaborate in an open plan professional working environment, giving its students real experience based on a programme which is formed through collaboration between educator and business.  

Onedotzero_Cascade has been formed through a collaboration between onedotzero and a multitude of cross discipline organisations and individuals. They offer workshops and activities which foster the skills of young individual to aid personal and professional development to those who aspire to enter the creative and cultural industries.

For those who have been working in the marketing or communications industry for 4-12 years, The Marketing Academy offers 30 scholarships per year on a programme that delivers leadership skills.

Ogilvy Digital Labs is an exciting hub of new technologies based in Ogilvy’s London offices. Not only does it showcase a wealth of innovative emerging technologies for its employees, clients and students, but it also aims teach them how to use it. This way the new tech becomes a realistic tool for use within the schools, colleges and workplaces of a world of fast paced technological advances.

 

 

So how does it work?

 

The relationship has formed under the umbrella of Nicole Yershon at Ogilvy Digital labs, who has bought the organisations together based on their common ethos; to diversify the talent pool entering the creative industries and to engage industry in the education of the young people who aspire to work within it. By collaborating, a diamond shaped route into industry is created- harvesting, nurturing and developing young talent, who when have completed the scheme, are then able to feed back into the system to mentor the next generation of talent. Hence sparkling self sustainable model is born, delivering knowledge skills and expertise to those with a passion to succeed.

 

For more info contact Adah Parris at adahparris@me.com.

 

 

 

 

 

 

 

 

 

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David Cameron and the UK Film Industry

Yesterday, the Prime Minister made yet another bold and typically Tory statement- that the UK’s film industry should produce more “commercially successful pictures”, proving once again that he has some kind of allergy to creativity and originality. Not only does the statement make me worry that the UK will lose the majority of the artistically talented independent film producers who make our industry so exciting and diverse, but also, surely the fact that everyone’s favourite Prime Minister fails to understand that you cannot fully predict commercial success is worrying for the economy as a whole?

The timeline of British film successes is littered with  fantastic independent films. For example old favourites such as Teenage Mutant Ninja Turtles and  Billy Elliot still manage to captivate an audience with revitalising modern translations in theatre and TV. Horrors such as Blair Witch Project, Texas Chainsaw Massacre and Paranormal Activity are effective because of their low budget which adds a raw and subsequently almost believable element to the obscure plot line.  More recently, an unassuming novel by Vikas Swarup, Q&A, telling the story of an Indian boy who miraculously manages to win Who Wants to be a Millionaire was translated into a piece of cinematic beauty. Danny Boyle’s Slumdog Millionaire managed to effortlessly scoop 8 Academy Awards and 7 Baftas, receiving universal critical acclaim. A.R. Rahman’s fusion of indie, R&B and classical Indian beats also became an instant hit as soundtrack to the film, the combination of film and music serving to inspire and revitalise Western tastes from everything from music to art to fashion.

Indie fims are what bring innovation to the industry. They push boundaries, exploit obscure ideas and take risks, which subsequently drives change and inspires all types of new media. It is this freshness and originality that audiences crave- take new film, The Artist, for example; the idea of a black and white silent film in a world overwhelmed by vibrant HD, imax and surround sound may seem to some like a guaranteed fail, but its fresh and exciting, bringing a classic model out of the highly popular vintage closet and revealing it to a new era of viewers.

Mr Cameron, you cannot command films to be massive commercial successes, it doesn’t work like that. However, you can invest in the fresh young minds with wild and wonderful creative minds to generate the ideas feed and stimulate the industry. We can increase chances of success, but not demand it.

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