Tag Archives: Canon

Canon Pixma – “Bringing Colour to Life”

You may have gathered from previous posts that I have a fascination for the interplay of science and art, and the visualisation of natural organic events or senses, in particular, sound. This post picks up the interdisciplinary comment on a TV and cinema ad for Canon Pixma printers, created by Dentsu London. The stunning visuals in the ad have been created by using sound frequencies emitted through a speaker cone to create a beautiful ‘paint sculptures’ in a fantastic celebration of colour.  I love the abstract nature of the scene; you totally lose any awareness of scale, the natural forms of liquid globules are filled with a stunning mixture of vivid hues against the contrast of a deep black background, and there is no indication to timescale- it’s almost otherworldly.

To accompany the ad, creators Dentsu have shot this ‘making of’ video which ives a great insight into the creative visions behind the beautifully effective realisation of ideas. There’s also more info here. on the Dentsu blog http://www.dentsulondon.com/blog/2010/09/28/sound-sculptures/

Inspired by Dentsu’s work, director Ross Ching decided to try the technique for himself in his work for DTS, ‘The Speaker Orchestra’. I really like the way that he has carefully married the timing, action and music to form a really effectively cohesive representation of the soundtrack whilst not distracting from beautiful, perfectly times visuals.

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