This week I attended Learning Without Frontiers, a conference and festival in London’s Kensington Olympia which brings together disruptive thinkers, innovators and practitioners to share knowledge, ideas and experiences about new learning. This year’s event featured star speakers,among many others, Noam Chomsky, Ellen Mac Arthur and of course, King Ken. I went along with the Ideas Foundation to help launch ‘The Rough Diamond’ – a collaboration of creative educators who are bringing together their skills, passion, and expertise in order to revitalise creative education, thereby opening doors for young people and providing a model which is sustainable for students, employers, and the economy.
The Rough Diamond is a 6-way partnership between the Ideas Foundation; The School of Communication Arts; Ogilvy Digital Labs; Ravensbourne University; OnedotZero and The Marketing Academy-
The Ideas Foundation is a charity founded by Ad Man Robin Wight, and is born under the aim of identifying and nurturing young creative talents. They do this by running workshops with 14-19 year olds which gives them the opportunity to work on live briefs with professional mentoring from industry experts.
The School of Communication Arts teaches a unique curriculum which has been written by professionals from the communications industry. Their students work as an agency on a series of live briefs on an intensive 12 month course delivered by industry mentors who stand in the shoes of teachers. At the ned of the 12 months, students are sent out on work placements or are eligible to apply for £10,000 worth of funding to start up their own venture through SCA’s Ideapreneur system.
At Ravensbourne University creative students and businesses collaborate in an open plan professional working environment, giving its students real experience based on a programme which is formed through collaboration between educator and business.
Onedotzero_Cascade has been formed through a collaboration between onedotzero and a multitude of cross discipline organisations and individuals. They offer workshops and activities which foster the skills of young individual to aid personal and professional development to those who aspire to enter the creative and cultural industries.
For those who have been working in the marketing or communications industry for 4-12 years, The Marketing Academy offers 30 scholarships per year on a programme that delivers leadership skills.
Ogilvy Digital Labs is an exciting hub of new technologies based in Ogilvy’s London offices. Not only does it showcase a wealth of innovative emerging technologies for its employees, clients and students, but it also aims teach them how to use it. This way the new tech becomes a realistic tool for use within the schools, colleges and workplaces of a world of fast paced technological advances.
So how does it work?
The relationship has formed under the umbrella of Nicole Yershon at Ogilvy Digital labs, who has bought the organisations together based on their common ethos; to diversify the talent pool entering the creative industries and to engage industry in the education of the young people who aspire to work within it. By collaborating, a diamond shaped route into industry is created- harvesting, nurturing and developing young talent, who when have completed the scheme, are then able to feed back into the system to mentor the next generation of talent. Hence sparkling self sustainable model is born, delivering knowledge skills and expertise to those with a passion to succeed.
For more info contact Adah Parris at email@example.com.